For years now I have updated, expanded, and fixed everything there is to a cleaning site (client protected). Here is a list of the kind of things that really worked for the site:
- URL structuring
- Alt images
- blah, blah, blah
- Built and structured content around keywords, but not strictly around keywords. I would build several supporting pages that had little to do with rankings, not even long tail keywords. These “extra-information-pages”, as I liked to call them gave me the edge.
- SILOs, straight out of Bruce Clay’s book.
- HTML Sitemap–I spent quite a lot of time on this, and it helped me to develop a template for future clients. I always see a bump in rankings with this. A big thing you want to do is structure links under clear headers…it’s not easy!